The prototype store that DxDempsey Architecture designed for Blue Cross of Northeastern Pennsylvania was rolled out in Williamsport. It continues to respond to the changing landscape of health insurance by offering a user-friendly retail experience for individuals and families. The colourful space speaks to the Blue Cross brand while simultaneously providing a cheerful welcome. Meeting rooms are highlighted with local images that reinforce a commitment to the community and to the customer. The glass walls of the pods allow natural light to travel through the space and provide visual openness, while giving customers a comfortable place to discuss insurance needs in privacy. The customer is ultimately left with the impression that they are welcome, their needs are important, they will be listened to, and the healthcare process will be made simple.
Category : Commercial Office
Location: Williamsport, PA