Paradiso’s gently undulating ceiling with droplets of light forms a surrogate sky, evoking spaciousness and becoming a defining element of the space. The fixture organization and shelving areas fulfill the retailer’s strategy of maximizing product display, yet details like the organic Corian mannequin stage wrapping a column isolate merchandise and highlight design elements. The Interlam panels used on the exterior and within the interior coves have a sculptural wave pattern that engenders softness and femininity. The white pallet with subtle accent colors provides a clean and crisp backdrop that highlights the merchandise.
Project completed under the responsible control of the Las Vegas firm SCA Design.
Category : Retail Branding
Location : Las Vegas, NV