This prototype store called LICK launches a new brand of boutique candy store that invites customers to enter through a curvaceous and colorful candy ribbon playing off of the brand’s logo invoking the question, “What color is your tongue?” The interior constantly engages the eye with prismatic product displays and sexy images celebrating the seduction of its Sin City sweets. Dimpled “gumball” surfaces and rowdy-red columns frame themed-confections while playful wall graphics entice customers to be “tongue models.” The journey ends at the cash wrap where customer cameos are playfully projected on a digital display. In the heart of a city saturated with famous faces, LICK makes the customer the celebrity.
Project completed under the responsible control of the Las Vegas firm SCA Design.
Category : Retail Branding
Location : Las Vegas, NV